Following speculation on the future of The Body Shop, L’Oréal has now received a firm offer from Natura Cosméticos SA for its acquisition. The proposed transaction values The Body Shop at an enterprise value of 1.0 billion euros.
 
Acquired by L’Oréal in 2006, The Body Shop is a British iconic brand, focusing on nature-inspired products. Founded in 1976 by Anita Roddick in Brighton, England, The Body Shop has expanded into a global leader in ethical and natural beauty, with the deep-rooted belief that business can be a force for good. It is now present in more than 60 countries around the world, through various distribution channels including more than 3,000 point of sales and e-commerce. In 2016, it generated retail sales of around 1.5 billion euros and net sales of 921 million euros.
 
Jean-Paul Agon, chairman & CEO of L’Oréal, stated: “I am very pleased to announce Natura as the potential new ‘home’ for The Body Shop. It is the best new owner we could imagine to nurture the brand DNA around naturality and ethics. Natura will support The Body Shop development in the long-term and enable The Body Shop to best serve its customers while respecting its strong commitments towards its employees, franchisees and stakeholders. I would like to thank all The Body Shop employees and partners around the world for their contribution to the development of the brand over the past eleven years and I am confident they will be in the best hands for the future.”
 
The proposed transaction is expected to close during 2017.